steviaw, I think RXMD needs this flashy stuff to expand their business model. This is just my opinion, but I think they found a profitable path in the 340B program. They have been implementing their business model for the last few years by expanding their web solutions. I think SaaS is their next step where they can generate revenues/profits by providing services to clients such as hospitals, nursing homes and other 340B eligible organization. It is not a new approach, it would be the next step in their evolution of their business model. Once you become a RXMD client, you can access their software to manage your organization's medical needs. Many software companies are moving toward this service model nowadays. It is a subscription based business model. I think that makes sense. The more subscriptions you sell, the more money you make. RXMD provides their clients with a total solution that fits each client. IMO