You may have found it hilarious, but they got a patent on it.
So?
They genetically altered a bug to produce lactase. Then patented the usage. It cost Manzio some patent lawyer fees.
Then they dosed a few of their employees, who then made testimonials of how good they felt.
What did not happened was a controlled clinical trials sanctioned by the FDA. Where it proved the super bug was any better than probiotic bacteria sold at Walmart. Or the lactase enzyme sold on the market.