What you're saying about the ability of their topical is indeed disruptive and would have a solid niche within the options of cannabis use! .. be it medical or recreational...
What you say about time to commercialize & gain momentum & the markets are also true..
I have 5figures invested and the Yourist bros come across as intelligent men with principles.. if this part holds true- the rest will fall nicely into place!
Don't they have some partnership with an online cannabis forum/ community? I spend quite a bit of time reading posts & getting growing advice from these forums and the people there LOVE to talk about what works.. what's the best.. whats new.. etc..
When you talk about gaining exposure & credibility.. i can't think of a better way.. and it's practically free marketing except for maybe a couple "influencers"..
Just sayin.. Google search any cannabis topic.. while looking for credibility & informative posts.. if I saw pot growers, tokers & aficionados highlighting Grapefruit's patchless patch, I'd get some reel quik.. and start bragging about it's novelty & effects.. to friends, parents, coworkers, FB, Tweet, etc...