From the article
“But even if there’s a shakeout, Lewis thinks sales will continue to grow. Last year, the Cowboy Cup had 144 entrants in its competition (which is patterned after the Emerald Cup in California) and 1,000 attendees. For this year’s event in December, “if we don’t hit 300 entrants, I’ll be really, really surprised.†He expects a minimum of 2,000 to 2,500 attendees. But, he said, “I think it might be a whole lot more.“”