100% Agreed! They have hyped the product and you can really see their marketing expertise in how they put the website together. They make it an experience more than simply a drink that will get you high...
I could easily see this being, if/when legal, being sold as a "mixed drink" with no alcohol (or maybe with it...not sure) at bars and of age college kids exploding its popularity.
However they get it done I can see this becoming the new trend and sales exploding out the gate. This is why I am so excited about the teams marketing backgrounds.
Take Corona beer for example...It is an absolutely disgusting beer, but Corona has done such an excellent job with their marketing that they have stimulated people to associate Corona with beaches, lakes, hangin' by the pool, in general a good time and popping a lime and some salt into your tropical like beer to enhance your experience (really to mask the taste:).
Only difference, I hope, is that Resonate has a much better product! Their marketing is top notch and marketing is what makes even an inferior product outsell a superior product.
But, put a superior product together with exceptional marketing and you've got the perfect storm!!!
Time will tell, but I'm quite confident we have dollars in our not too distant future.
GLTY and AIMO,
TG
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