Marketing is needed in a major way. I like the new brand. Use +CBD with medical professionals and pharmacies and Happy Lane with normal retail. Start marketing and dial back on the hard core science angle in consumer facing communication.
Personally I think they're objective with the pet line should be to go after banfield pet hospitals and veterinary groups.
If you're not familiar with banfield it's like a subscription medical policy for your pet. I used it for years with my dog. They could literally prescribe CBD for your pet and send it to you monthly. They do that with other medications like heartworm.
And given CVSI's testing and safety it looks like a perfect fit.
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