Canopy also appears to be in the early days of a broad-based U.S. strategy aimed at securing a top spot in the burgeoning CBD market. The company recently signed NFL all-star Patrick Mahomes to an endorsement deal for its Biosteel sports nutrition subsidiary, launched an online sales portal for its U.S. CBD brand, and restructured its deal to acquire U.S. pot producer Acreage Holdings Inc. once it is federally permissible to do so.
Klein said the company is moving "as quickly as we can" to expand its U.S. operations under the limitations of only being able to compete in the CBD space. The launch of Canopy's CBD partnership with lifestyle icon Martha Stewart is expected to happen next month, he added.
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