What I think is needed to turn this on a dime is for JP to do some serious damage control and soon. These mishaps are a killer in pinkland. Silence from JP on this matter will not bode well going forward. McWilliams or whomever was responsible for this debacle needs the axe. I think as others have said that some lawyers need a call. This company was doing well at differentiating itself from the other "pink" crap out there when this happens. I am holding because nothing has changed with the company's fundamentals, but management needs to get past this misstep and soon.