Grand Havana, Inc, states "With the Direct to Consumer model at the core of our strategy for marketing and sales efforts, we needed to bring in heavy hitters from the digital marketing field. Defining and connecting with our target consumers online is our first step to creating a loyal customer. The next steps are to educate consumers, converting them into a sale, and retaining them thereon. We are confident our new digital marketing and social media partners will be instrumental in using "best practices" to carry out the steps of customer identification, education, conversion and retention."
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