Just saw this letter to shareholders.. $psru looks to be a very interesting play here....
Xavier Mitchell, CEO of Valiant Eagle Inc. (PSRU), Releases a Shareholder Letter 2:58 PM ET 7/9/20 | Dow Jones Related Quotes
3:52 PM ET 7/13/20 Symbol Last % Chg PSRU 0.20 -2.50% Real time quote.
Los Angeles, California--(Newsfile Corp. - July 9, 2020) - Valiant Eagle, Inc. (OTC Pink: PSRU), a media conglomerate focused on the energizing of entertainment in television, film, Internet, and social media, today released a letter from the Company's Chief Executive Officer, Xavier Mitchell.
Valiant Eagle Inc. Logo
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Let me begin with a sincere "Thank You" to those who have entrusted their hard earned income in purchasing shares in Valiant Eagle.
Your unceasing patience and confidence in us is inspiring. Each success we have achieved since 2018 is merely a reflection of the trust our stockholders have bestowed upon us. Your trust has allowed us to facilitate accomplishments in virtually every key area since 2018:
-- Company scale
-- Revenue
-- Net new assets
-- Net income
-- Stock price
We are committed to continuing to build the type of company that treats all constituents-our clients, stockholders, employees, vendors, partners, regulators, and communities-with honor and respect.
Over the last two years, the Company has experienced tremendous results and growth. OKTV went public to compete with industry titans realizing that, without the added benefits of substantial financial backing, we would struggle to make our mark. In addition to capital, the assembling of synergistic business relationships and team members would only further our ability to stand out from the crowd.
Looking forward, one of our most notable keys to success will be our executives and employees buying into the company philosophy. We will require them to be team oriented and approach their jobs at Valiant Eagle with pride and dedication. How do we propose accomplishing this? We will hold our team members to the following founding principles and core values:
-- Instead of employees being accountable for their efforts, we will hold them accountable for results.
-- Instead of company loyalty, we will insist on customer loyalty.
-- We will demand excellence, not mediocrity, half measures, or adequate performance.
-- We will encourage employees to maintain an owners perspective, not a head-down "workers mentality."
-- Employees must understand all aspects of our business.
Activities and endeavors that we have undergone since 2018 include, but are not limited to, the following:
The Reverse Split and Name Change
As of March 2020, we completed a reverse stock split with 5,000 former shares being replaced by 1 new share, with a new CUSIP of 91916V202. Purespectrum Inc. was subsequently renamed Valiant Eagle, Inc. The ticker remained PSRU. As a result of the reverse stock split, the common shares issued and outstanding fell from 4,734,700,000 to 946,940.
Although the process proved to be challenging, we were able to unshackle ourselves from previous imprints. Fiscally, this decision was necessary to attract capital investment to the organization. Opting to continue with the same share structure would have hindered our ability to advance in a direction that would benefit shareholders and attract institutional investment, in addition to media partners.
$300,000 Advertisement Deal
Within months of launching OKTV, our flagship subsidiary secured its first and largest advertising deal with Biolase. This company is involved in dental lasers and products that provide biological treatments to reduce pain and improve dental patient safety. The advertising deal was valued at $60,000 and called for OKTV to produce and air ads for six (6) months.
On April 21, 2020, our flagship subsidiary company, OKTV, closed its largest advertising deal with PMI, LLC for $300,000 to advertise its product, The Green Solar Bucket (GSB). OKTV will air GSB ads for seven (7) days a week for the next six (6) months.
During this period, all profits from sales and revenue will be split according to an undisclosed sharing formula. OKTV will also air an infomercial produced by OKTV's sister company, Providence Film Group. The OKTV-PMI deal is one of many currently being negotiated by OKTV and advertisers. The deal is valued at over $300,000 and will be renewed if successful. PMI's internal goal is to sell a million units by the end of 2020. After having to decline offers from Costco and Walgreens because of a lack of funding, they hope the scaled growth from OKTV ads will assist their efforts to provide immediate funding.
Click Here to view commercial produced by Providence Film Group
Advertising Sales Approach
As indicated in our white paper published on April 20, 2020, our sales approach continues to utilize "open negotiation." OKTV has moved away from the accepted method of negotiation between content producers, advertisers, financers, and legal and contractual teams. Instead, OKTV employs a novel approach to producing television shows: open negotiation, a disruptive business strategy in which OKTV does not act as the broker between parties involved. Open negotiation has the advantage of encouraging more original programming.
Instead of acting as a broker, OKTV negotiates directly with producers, thereby eliminating the need for a broker or agency. This is something that traditional TV stations and networks do not do. Without a middleman, OKTV has greater control over its operations, which, in turn, provides more freedom to choose and create the programming it wants to offer. The key advantage for producers is that OKTV presents greater creative control and input in program development than they would normally receive at other networks. So, while OKTV retains the authority to control all aspects of productions (e.g., it decides how much a show is going to cost, and determines how much money it will make), it allows producers to have a greater say from a creative standpoint. Also, OKTV's small size makes it more agile in terms of decision-making, enabling it to be flexible with producers during negotiations and production. Another key point is that the level of risk for a show is shared between the producer and OKTV, which adds further incentive to both parties to create more creative shows.
Click Here to view white paper
Monetization - Revenue Models
Like other networks, OKTV obtains revenue from advertising. It disburses revenues to producers according to previously agreed-upon terms with OKTV during open negotiation. OKTV's ad revenue stream can be considered low compared to traditional TV because its business strategy of foregoing brokers remains largely untested. It plans to mitigate this risk in two ways: (1) it seeks a wide range of potential program material according to PPO and PPA boundaries, and (2) sets a no fixed out-time for the run of a program, which means that all programs, even low-budget or poor-performing ones, can eventually break even and eventually earn profits. With this level of certainty, producers can be assured that they will earn a larger-than-average cut of the revenue "pie". This profit potential is the result of dealing directly with OKTV, versus brokers or agencies, whereby transactions can manifest much more quickly.
CFO Search
The value of a CFO cannot be understated. On February 20, 2020, we began the process of recruiting the first CFO of the Company. The new CFO will serve as a strategic financial advisor to the CEO and Executive Team to support the launch of the Company's subsidiary channels' financial initiatives. The Company is seeking an individual who works well in an environment that fosters new ideas and opportunities, and who possesses the innovative insights and skills to incorporate these opportunities into company financial planning and success. We have interviewed several prospects and anticipate making a selection shortly.
Board of Advisors Appointment
In March, we officially appointed David Nokes to our Board of Advisors. Mr. Nokes has an extensive background in the world of advertising and marketing. His myriad of relationships will bring a number of opportunities to each of the Company's subsidiary channels. In addition to advising and directing the company on building strategic ad relationships with networks to properly position our brand, Mr. Nokes will employ strategies to increase nationwide viewership for all of our channels.
XMG Formation With New Channels
In February, XMG was launched. It is an amalgamation of over two dozen streaming and broadcast channels, each in its own specific niche or micro-niche, and including sports, cannabis, music, children's entertainment, fitness, horror, and many others. The new XMG channels will join the Company's flagship network, OKTV, but will remain independent of XMG.
This launch instantly propelled the Company to the forefront of the media world by using a model that provides viewers with the exact content they desire. This model will satisfy the demands of the bulk of today's consumers.
XMG CHANNELS
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In March, XMG introduced Weed World Television (WWTV). With the ever-evolving changes in the world of cannabis, the need for cannabis-oriented programming has surfaced like never before. Further, a bevy of cannabis-friendly advertisers, such as dispensaries and products lines, will finally have a viable source to market their products or services.
The channel plans to officially launch within the next 60 days, and will soon announce its President. It is currently available on Roku and will be available on all OTT platforms very soon for a small subscription fee. WWTV is currently establishing programming and acquiring content.
WWTV President
XMG entered into late-stage discussions to land Douglas Lohf as President of Weed World Television. Securing such a position will be instrumental in the launch and expansion of the channel. Negotiations are expected to conclude in the next few weeks, followed by an official announcement.
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