Years ago I worked at Health/Life Brokerage, I used to underwrite along side with the agents. I remember when we would go draw blood for a life policy placement for Jackson National and many others. How cool would it have been when selling final expense products to have been able to offer (in a catalogue) Plot Upgrades from EI as an additional purchase option with in the "Life Insurance" sale... just a thought..People buy Life Insurance and final expense insurance everyday...