Each of Dixie and BRB have strong innovation pipelines and launch new products when optimal. A product line that has garnered much press and excitement is the SunBrew product line. This is a joint venture between Dixie and Herbal Enterprises. This product line is targeted to launch in the third quarter of 2020.
The AriZona infused beverage idea could be a gamechanger for this company and I would be happy to see all effort and finances put towards this type of product. Canopy Growth is busting a nut trying to get beverages on shelves in Canada and the US through their potential take over Acreage Holdings. Cannabinoid infused beverages are beginning to show up where allowed and I am sure AriZona could come up with something tasty and effective. They are a triple unicorn the last time I looked. Not quite sure why they are hitching their wagon to this Dixie BR effort but it is what it is. At least AriZona are business people with a successful product line and distribution network already established.