According to the Cannabis Act, branding elements cannot evoke a sense of “glamour, recreation, excitement, vitality, risk or daring.” Nor can cannabis products and brands depict a person, character, or animal — real or fictional. Social media is a no go — tech giants like Facebook and Google have an outright ban on cannabis promotion — and things like sponsorship or celebrity endorsements are illegal. In other words, the mainstream marketing opportunities afforded to most everything else, other than cigarettes, are not available in the world of cannabis
If you have to ask this question you haven't been paying attention for the last 5 years.
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