They spent heavy on technology. The timing couldn’t be worst. Someone is underwriting them so there is a positive when insiders are willing too back the company. This company will pull it off. It’s a huge brand that will only grow larger as the new technology takes roots. Hertz has always been the place that one can go to too test the latest in high end vehicles through renting them before ever entering a dealer show room. They are sononomous in there product offering. It’s that whole higher end experience that you get when going too Hertz that you don’t get anywhere else. That experience is only going too get stronger with what I believe is unfolding in Hertz.
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