Currently, Bubblr is raising money to realize its model. Morris said fundraising has taken off in recent years, especially with high-profile stories of data misuse circulating in the news. Moreover, Morris believes using blockchain to authenticate genuine content and avoid promoting "fake news" is an element of Bubblr's breaking news app that everybody can get behind. The search function comes next, once Bubblr develops a sufficient audience to support it.
"We've only built a prototype of the search process," Morris said. "We've built a model, and we're going through a significant fundraise that should be completed in three months' time. We're spending hundreds of millions to develop this mobile platform. ... The key is that we first need to build the audience, which we're doing with the news app."