I don't know why, "but" I am down 80% and I feel (relaxed in it) like: -The company has been in business for 20 years. -They just raised capital. -There were numerous initiatives and partnerships going on. -I feel compelled to sell in that "I have regretted this in the past" way. -There will be a spike next year where I can recover my $. -Maybe they are focused on something big with a whale and keeping it close. -A reverse split could be coming.