OK, let's look deeper into your "superior" tobacco cessation solution, and let's consider trends at the same time. --Namely the trend of people moving to more natural and healthy lifestyles.
Would people rather use:
"a new molecular entity targeting a new pharmacological mechanism, the a3ß4 nicotinic acetylcholine receptor (nAChR)."
"CBD has demonstrated anxiolytic, antipsychotic, and antidepressant effects, and can reduce appetite, suggesting that it may reduce known nicotine withdrawal symptoms associated with relapse"