At the very least, it puts Trump back in the limelight and a Trump product will sell better when that happens as well as the stock will be more appealing to potential investors.
But, yes, if Trump Vodka is on the show.....all bets are off. The one thing I did find hinting to that is in the CNN transcript of his interview he said they were considering it plus a poster here *claims* that it's a definite go (but this is a message board so who knows).