Hi who- Just got home. My take is that this is truly a full-service consulting company that is responsible for increasing every facet of our marketing which includes; branding the product, name recognition, sales (both commercial and individual), as well as investors in the conventional sense.
Remember - "Investors" can mean more than people who buy stock. Investors can range from businesses who carry the product, people who buy the product and stock investors. The word comprehensive tells me that HISS is looking for Lynx to use a broad brush and create new markets.
The word "outreach" is just another way of saying advertising.
"Marketing of Homeland Integrated Security Systems AND its products". This again goes back to name recognition. They are going to market HISS as a company, not just products.
All of this is very positive if they come through and do a good job. We will have to wait and see.
Now, I may have just way over-analyzed the statements, but in my marketing experience that is the way it breaks down. Keep in mind that these are probably Lynx's words in the announcement and consulting firms are usually very careful about how they say things.
I have not had a chance to look up Lynx as a company or review all the recent posts today so we will see how far off I am.
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