From the article: Analyst states: "Our 12-month price target of $36.00 is based on a discounted earnings model (see Figure 2). This is $18 above our previous price target and the change is due to both our model showing earnings this year and next instead of losses and because we lowered the discount rate assumption to 7% from 10%. Given the current interest rate environment, some investors could make the case for a 5% discount rate, which would generate a $55 price target."