It's not that they don't care. They are desparate for success. It's that they have no idea how to run a business and sell product. The stuff I've seen from this team would infuriate all of you if you had the view into the company that I do. A barrel full of monkeys could do a better job at this than they have and there is no chance that they will dig themselves out of this hole. No chance.
It is curious that a shots (i.e. liquid) bottling line could be converted to gel production by virtually a wave of the hand. Maybe we'll see these guys on Penn and Teller one day soon.
In any case the bulk of the hand sanitizer is evidently planned to come from new equipment costing $500K so that at this time it is only talk. It sounds a bit like another opportunistic light bulb moment like the talk of setting up in Puerto Rico with government funding on offer after the hurricane devastation.
Their whole canning/bottling adventure is built on financial quicksand. I agree they might have more credibility if they stuck to the beverages business which is supposedly their stock in trade. They have quite enough trouble making a go of that. If substantial revenue doesn't start coming in soon then they are cats meat (or drown in dilution if they can find someone foolhardy enough to give them a life line).
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