"But what if KNWN starts to steal market share from DCOM, isn't dexcom going to try and snuff KNWN out? And wonder if DCOM is even aware of KNWN yet? They are not going to like some little unknown company taking intruding on their turf, the David Goliath scenario..."
I believe that Phil mentioned in the biopub video from last fall that they have some sort of a poison pill to try to discourage a buyout. I forget the details of that plan, but they are thinking about this.