IMO Opening Day in MLB is an opportunity for ETIM's 'advertising dept.' to have secured more advertisements in ESPN The Magazine, Sports Illistrated, Baseball Weekly and etc. As Opening Day approaches, so will the interest of MLB fans obviously; therefore, they'll buy more magazines thus more potential to spread the word of ETIM's unique products. Afterall, ETIM's "target audience" for their sportsline Urns n' Caskets ARE sports fans, such as myself.
The Atlanta Braves have their own fanzine called, "Chop Talk." I'm sure most, if not all, MLB teams do as well. This is an opportunity for ETIM to advertise, to a particular MLB team's fans, their team's specific Caskets n' Urns.
Opening Day could be significant if ETIM advertises wisely. (It's significance will not be assertained until that Qtr's earnings are reported however.) Hopefully they'll advertise. JMO.
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