I believe the 3/16 claim specifically references the Pro kit, but I will definitely check it out, then copy the phrasing directly from the PR.
Actually, I don't really care about a wholesale price, because the important number is what a consumer is willing to pay in light of the FACT a self-administered DECN impedance-based active virus test kit will accomplish pretty much NOTHING!
At $6.95 a pop, the consumer might say, "What the heck, I'll do it." At nearly $50 a pop, i.e. the price quoted by distributor Universal Resources, the consumer might say, "I will go to CVS and get a PCR test done for free."