I know exactly the kind of articles you mean. Of course, I have only seen them for publicly traded companies because the only point for them is to boost share price. This is privately company and they have no reason to do so.
Additionally, there are no recognized statements that they were hired for writing the article. Additionally, it would say 'paid program' next the the author's name, as it does with all of Forbe's paid for articles. It does not say that here.
Whats going on is, Mojo Vision has done a mass media blitz regarding their smart lens product through twitter, and various media outlets, regarding their product that is no where near becoming a reality. All a tech writer (all of which whom saw the mojo articles), has to do is a search the top 10 companies involved in smart contact lens development to see if Mojo is a top company. They are not. Unless they are now due to their media blitz. But they will find Inwith is and has been for some time. Add to that, being that InWith tweeted about Mojo's articles on twitter and used the same hashtags, etc, etc, any tech writer now researching Mojo Vision on Twitter, is going to see what InWith was tweeting as well. And InWith and what they have, makes a for a great article. I'm not surprised at all that Charlie Fink decided to write an article about them.
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