Replies to post #2931 on Genius Brands International Inc (GNUS)

[derkampfer]

Tdeck. We too have not been able to figure how they monetize viewership. So far the revenue numbers have been (disappointingly) small.

But expect this stay at home order to be essentially forcing their content (and Genius channel) on viewers as viewers will seek new kid friendly content after exhausting regular (go to) programming on Netflix, Hulu, Prime, Disney, Nickelodeon, Nick Jr, etc

Just unsure how they are marketing the Genius channel. Does anyone?

[rickn23]

I've used info from an article about Amazon Prime Video Direct to get a rough idea. I also used a lot of assumptions.

https://kidscreen.com/2020/02/28/weekend-reading-filling-the-svod-data-gap-with-prime-video-direct/

A show’s first 100,000 hours of streaming within a year earns US$0.04 per hour, scaling up to a maximum of US$0.10 for hours 500,000 to 999,999.

for 1,000,000 hours
first 100,000 hours worth $4,000
next 400,000 hours worth about $28,000
next 500,000 hours worth $50,000

So first million hours worth about $82,000

If, the rate stays at $0.1/hr, next million hours in the year would be worth $100,000.


GNUS's investor presentation said they were getting 2.5 million views a month. I don't know what they consider a view. Most shows on the Genius Network ( not YouTube or other sites) are half hour. Assuming each view is half an hour, 2.5 million views converts to 1.25 million hours or roughly $125,000.

If, a view is less than half an hour, the amount drops. I, also, assume ad supported sites pay more.