Yep, the Llama Llama sweatshirt on page 15 looks new.
Netflix still isn't available (officially) in China. It might be hard to sell Llama Llama merchandise there, without a local broadcaster/streaming company carrying Llama Llama.
Judging by the expansion plans (page 11), RR should have good world-wide coverage for merchandise sales.
I'm, now, looking forward to SK news, also. Page 9 says they have 400+ SKUs for it, merchandise to launch (globally) in 2021.