WNBD was definitely never a scam! It ran +100 bags from .0002 to .02 cents back when it's lead stain removing product penetrated all of the big box Canadian chains from Home Depot through Canadian Tire, Home Hardware etc.
The problem was that America's big box stores never granted this CEO the same shelf space their Canadian counterparts did on the stain removing product, then the 3rd party toxic guys crushed this one and it's never recovered!