I don't love the campaign but that doesn't mean it isn't good. Data will tell. I think everyone on this board is too close to the flame to determine it's efficacy without more info. In the absence of data all we have is opinion. The ramp up of this ad campaign looks to me like they beta tested it small scale then ramped up. But I'm on the outside looking in. I would love to see the inside working of their marketing and advertising plan.
I find this article interesting on how data is used by Kroger, who knows maybe this works in our favor. Her advice on mistakes could apply to or share price as well.