They have wiggle room if need be. If there cost is 40% of sales price, they have about 200.00 in them. You have to remeber, we have an agressive advertisng campaign. If you advertise correctly and give great servic, you can get a little more. This isn;t a product that is easily found all over. Besides, retail is gravy, where as banks, government, schools,etc. will be the meat and potatoes. Imo. Woof.