I have BAC on a DRIP, so when they came with this $0 trades I called. You have to have like 10 million dollars sitting getting .05% interest to get the free trades...lol Really it is like $25 grand or something and mortgages don't count. The interest rate is next to zero on this money. I think the idea may tighten customer relation to the bank and allow more cross selling of product. If they can do that then I feel they can make money off it. E-trade the other day said they have no plans to match. Best of luck longs