I don't think they are marketing specifically to the older generations at all. I don't fall in that age bracket at all and I love the retro look. I've also run a web development company for the past 20 years so I know what sells and this is it. I have 0 complaints about their new website. The company they hired knocked it out of the park.
People don't want the same bullsh*t fed to them on a daily basis. They want funny, real and honest. I'm still a little concerned about their SEO and how that transferred from the old site to the new site but I have to think that the design firm knew enough to save the SEO juice that they had prior.
All in all. I like it! Hoping to see them kick some a$$ this year online because imo, the rest of the sales avenues aren't going to cut it when it comes to growth until the FDA gets their sh*t together.
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