It’s just strange that they never formed a partnership. Engel is an extreme control freak from what I gather, hence everything under one roof, stubbornly trying to keep selling trailblazer that he knows no one wants but because it was their idea they are reluctant to let it go. At this point they should be growing only top selling SKU’s. Oh wait that may only be one or two strains, lol. Ok they need better genetics flat out. However back to your point yes they need a beverage partner and we all would benefit greatly from it.