Replies to post #2669 on Genius Brands International Inc (GNUS)

[rickn23]

I’d like you to be right, but I will reserve judgement until I can do research on my computer. I only have a phone right now.

But, book sales are over 1 million per year. A small royalty would have generated big revenue in prior years.

Also, I think book sales were doing great without the animated series. GNUS got the licensing deal while Anna Dewdney was still alive and writing.

We are less tha a month and a half until the 10K comes out.

[rickn23]

Finally got to my computer.

Penguin Young Readers controls the underlying IP for Llama Llama. The entire quote is,:

In addition, we act as licensing agent for Penguin Young Readers, a division of Penguin Random House LLC who owns or controls the underlying rights to Llama Llamaa, leveraging our existing licensing infrastructure to expand this brand into new product categories, new retailers, and new territories.

This was from the last 10K

GNUS is a licensing agent for Penguin only because of Llama Llama.

I couldn't find anything that excludes book sales from royalties, but, I still believe book sales are excluded.

In 2016, there were ten titles to the Llama Llama series and sold a combined 10 million copies. That averages to about a million a year.

(forth paragraph):https://www.publishersweekly.com/pw/by-topic/childrens/childrens-authors/article/71404-obituary-anna-dewdney.html

I haven't done royalty research in a while, but I think on hardcover books, royalties started at 10% (wholesale)and the rate increased with book sales. The starting rate was lower on paperbacks.


In this article, Reed Duncan said at Anna's passing, she had a dozen projects in various stages of development and at least 30 more that could be published. Not all of them are Llama Llama. So, still hard to know which stories came from Anna and which started from the animated series.

Duncan says there are about a dozen books in various stages of development and at least 30 more that could one day be published. “Some projects have fully painted canvases, some have lots of heavily rendered sketches, and some have only loose sketches on the backs of envelopes,” Duncan says. Other projects have no art at all, and Duncan says he may have to hire someone to finish them.

https://www.washingtonpost.com/entertainment/books/the-happy-future-of-llama-llama-after-its-creators-death/2017/05/28/e3b2a7a4-342d-11e7-b412-62beef8121f7_story.html

Reading Anna's biography, she divorced Mr. Dewdney, and was with Reed Duncan (unmarried) for 18 years.

Still unsure about the Kellogg's deal. Guess we will have to wait for the 10K.

I like Llama Llama and think if the merchandising was a little more mature ( or better licensees) it would produce a large enough revenue stream to fund GNUS, by itself.