Why should DivX mention e.Digital in its PR? Although DivX (which e.Digital calls a "partner") provides the main technology for the digEplayer, e.Digital did not mention DivX at all in their press release last month. IMO, e.Digital wanted to imply that the encryption, DRM, etc. was e.Digital technology when it is actually proprietary technology of DivX Networks.
Digitalway did the industrial design according to the last webcast. So what did e.Digital add to the player? Just its 7 1/2 year old file management system and manufacturing management?
e.Digital was paid for its role in helping to bring the digEplayer to fruition, but does not own the digEplayer platform as is being claimed on another board. APS may license MicroOS, but the platform is primarily DivX technology.
From the April 2002 PR announcing the "partnership."
The proprietary DivX Digital Rights Management (DRM) solution provides authentication, authorization, encryption, fingerprinting, multiple watermarking techniques and business rule management to ensure the protected delivery of IP video.
The "business rule management" aspect of DRM mentioned by DivX above is further explained in #msg-1541395.
DRM includes the rules and protective mechanisms for the exploitation of content. In other words, you can protect content and only allow assets when people abide by a set of rules that have been specified. Typically, the content owner specifies the rules, or it could be specified by people who the content owner gives permission to specify new rules, so it can be a layered rule approach. Basically, these rules are designed to support various business models—for example, a business model might be a pay-per-view, or another business model might be that you own it, but it's only good for viewing on a particular device, or it can be for an unlimited use. These are all different business models that content owners and the retailers, or the distribution industry, will adopt.
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