How would you all work a deal with the big boys if you were the Management of INKW and you had a Partnership with SPIN LABEL.
I'm trying to figure out how the deal would be structured if say they worked a deal with Wallmart/WMT.
Would you give the water to Wallmart for nothing or next to nothing and just charge for the advertising this way you could jump into all the stores on the east coast in a very short period, or would you charge half what you normally would + get the Advertising $'s ?
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