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dlethe01

12/07/06 9:39 PM

#102759 RE: dlethe01 #102758

Mondadori Group, Italy: JACK Magazine
http://www.mobot.com/features/jack/jack.html
Gadget section is fully mobotized… shop with your camera phone.
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ss9173

12/07/06 9:58 PM

#102763 RE: dlethe01 #102758

DD Extract from the Mobot press release: http://www.mobot.com/presspdfs/MobotSpinout20061207.pdf

Over the past year Mobot has successfully delivered national programs such as Starbucks
Summer Pursuit – a mobile visual scavenger hunt; ELLE Magazine’s Wireless Wish List – a
mobile phone is now a powerful shopping accessory; and the Acura RDX Music Sweepstakes –
catch the Acura RDX with your camera phone and win. Closing out 2006 will see the launch of
two significant initiatives for Conde Nast, and a breakthrough project for a major television
network partner in the US. Also, strong demand in Europe and Asia, fueled by a growing roster
of international mobile marketing firms and wireless carriers, continues to represent a significant
portion of the company’s business.


“With three years of experience under our belt we are well positioned in the mobile marketplace,”
said Mobot CEO, Russ Gocht. “We have invested significantly in our platform, technology, and
intellectual property base, to offer scalable services to meet marketers’ growing demand for
unique mobile experiences worldwide. Based on this infrastructure, our track record of
successes, and the renewed focus of our founding team, we expect an exciting year ahead.”


ss9173