I'll feel a bit better when I start seeing this merchandise inside of Target and Walmart (brick and mortar) stores. I think there will be more chance of impulse buying, rather than having to search for the items online.
I am happy to see more RR shirts/clothes available. T-shirts are inexpensive and easy to make. Parents are always shopping for clothes during the early years of the little ones. I hope to more LL clothes (I think it is the better IP).