Cronos is loaded with more "brands" than most LP's.
They need those brands to connect with consumers, in the slowly growing Canadian retail market.
They also need to show a surprise revenue and net rise otherwise additional square feet of cultivation space just leads Cronos down ACB's path.
There's no need to keep fixed and variable costs high if revenues remain flat.
They need their higher margin oils and vapes to RISE to the occasion.
It's not to say I am not patient, but I expect more fundamental action. I definitely expect more social media action.
So connect with the consumer, or slash costs.
Make the company GAAP profitable one way or another.
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