Nio Will Build 200 Brick-And-Mortar Stores This Year, Report Says
9:09 am ET January 22, 2020 (Benzinga) Print
Nio Inc – ADR (NYSE: NIO) sharesscaled the $5 threshold Tuesday, extending their winning streak to nine straight sessions and are poised to open higher yet again.
Reflecting the electric vehicle maker's optimism concerning sales resurgence, Nio said it's planning to build around 200 brick-and-mortar stores, including both Nio House and Nio Space, by the end of 2020, the Chinese National Business Daily reported, citing a report on online news platform Yixian, which quoted Wei Jian, VP, Operations at Nio.
Nio Houses are exclusive clubhouses for Nio customers, conceived with an idea of luring customers. A Nio house consists of a forum, workspace, library, open kitchen, joy camp, gallery and living room.
We have recently launched our NIO Space concept across 24 cities including Shanghai, Beijing, and Guangzhou. Unlike NIO House, NIO Spaces are communal settings where consumers can interact with the vehicles on display and discover more about the NIO lifestyle. pic.twitter.com/X2ctYmh57S
— NIO (@NIOGlobal) October 17, 2019