Clickbait is a form of false advertisement which uses hyperlink text or a thumbnail link that is designed to attract attention and entice users to follow that link and read, view, or listen to the linked piece of online content, with a defining characteristic of being deceptive, typically sensationalized or misleading.
Clickbait Characteristics: deceptive, typically sensationalized or misleading
Definition of clickbait
: something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest