MGMT are financial guys. IMO they are actually pulling this off. I just can't pull the trigger to buy it because I've seen this show before. I know more creative debt and equity financing/dilution is in their future.
They're trying to scale up. It could be another 3 - 5 years before they are EBITDA profitable, and will be on the cusp of not needing to dilute.
That will only be after they have a clear path towards their inventory build with product that needs to age.
When I see the clear path to those things I will become a shareholder.
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