Replies to post #24702 on CyberKey Solutions fka CKYS

[jeffgator]

TV commercials have that 'WOW' factor that a lot of investors go for, but it will not - IMO - live up to the hype promoted on this board (in terms of IMMEDIATE product sales).

I'd like to see a diversified marketing effort:
- internet marketing
- offline direct mail marketing
- trade magazines
- consumer IT magazines

With the release of the CK print ad, it looks like they may be moving this direction.

I am concerned that companies just breaking out are under great stress and may have a tendancy to rely too heavily on what a slick ad executive might say and not give this the 360 analysis and approach desired. Result - spending too much and getting too little return in the short term.

I agree that if this is the case, it will not harm the company long term, just not be the best use of revenue in the short term.