I understand some people love the taste of Apple Rush. I get that. However, if more people felt that way sales of Apple Rush wouldn’t be down more than 60% is the latest 3rd Quarter vs it’s 2018 3rd Quarter.
Just because some people like the taste, doesn’t mean the product will sell well. And whatever you think of the product, Apple Rush drinks just aren’t selling very well. APRU’s sales numbers falling off a cliff clearly illustrate this fact.