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Enterprising Investor

07/08/20 8:02 PM

#50 RE: Enterprising Investor #40

Mission Consumer Capital announces investment in Rice's Honey (6/30/17)

Fort Worth, Texas - Mission Consumer Capital ("Mission") is pleased to announce it has made an investment in Rice's Honey, LLC dba Local Hive Honey ("Local Hive").

Local Hive has been a leading packer of USA only raw and unfiltered honey from its facility in Greeley, Colorado since 1924, selling its products under the Local Hive Honey brand. (www.localhivehoney.com)

Mission financed the Local Hive acquisition with Plexus Capital and Centerfield Capital providing the subordinated debt and an equity co-investment, and Enterprise Bank & Trust providing the senior financing.

"The ability to team with an experienced equity sponsor such as Mission and their partners, including Plexus, Centerfield, and Enterprise, brings new life into our company and positions us on a strong platform on which we can drive growth,” said newly appointed CEO Tony Landretti.“Our management team has reinvested in the business along with Mission, and we are excited to be a part of such a vibrant group of investors.”

About Mission Consumer Capital:

Headquartered in Fort Worth, Texas, Mission Consumer Capital is a private equity firm focused exclusively on investing in leading consumer packaged goods companies. We add value to our investments by helping our partners grow - not through complex financial engineering or by loading our investments with excessive debt. The firm targets companies with Annual EBITDA of $2 Million - $15 Million. (www.missionconsumercapital.com)

https://www.missionconsumercapital.com/copy-of-announcements-jardinesale

Enterprising Investor

07/08/20 8:33 PM

#52 RE: Enterprising Investor #40

Mission Consumer Capital acquires Nuevo Garcia Foods, LLC (12/20/19)

Fort Worth, Texas - Mission Consumer Capital ("Mission") is pleased to announce it has acquired Nuevo Garcia Foods, LLC ("Nuevo Garcia").

Nuevo Garcia, based in San Antonio, Texas, has been manufacturing a variety of value-added proteins such as Barbacoa and Chorizo, as well as staples such as Tamales, for over 60 years. The products are primarily marketed under the iconic Andy Garcia brand name.

Mission acquired Nuevo Garcia alongside Independent Bankers Capital (“IBCF”). Longtime food industry veterans Jack Kelly and Mitch LeBrasseur have been named CEO and COO, respectively. Kelly has previously served as CEO of American Italian Pasta Company, San Antonio Farms, and other food companies; prior to that, he served in senior leadership roles with Haggen-Dazs, Kraft Foods, and Oscar Meyer Foods. LeBrasseur previously served as COO of Ezzo Sausage Company.

Robert McGee, Managing Partner at Mission, said, “We are thrilled to have the opportunity to partner with Jack and Mitch to grow Nuevo Garcia into a nationwide, authentic Hispanic brand. We have great confidence the entire team will grow Nuevo Garcia to become a market leader in this space within grocery stores and restaurants across the country.”

"The ability to team with an experienced equity sponsor such as Mission and their partners, including IBCF, and bring these terrific products to more consumers in a fast-growing category is exciting,” said Kelly.

About Mission Consumer Capital:

Headquartered in Fort Worth, Texas, Mission Consumer Capital is a private equity firm focused exclusively on investing in leading consumer packaged goods companies. We add value to our investments by helping our partners grow - not through complex financial engineering or by loading our investments with excessive debt. The firm targets companies with Annual EBITDA of $2 Million - $15 Million. (www.missionconsumercapital.com)

https://www.missionconsumercapital.com/copy-of-announcements-jardinesale-1