Great post and agreed. Medico, the most failed CEO in the RTD bev industry was the first to market both a CBD infused iced tea and coffee. He was way out in front of the pack years ago. His numerous failures have allowed the rest of the pack to catch up. Once Starbucks, Coke, Pepsi, Nestle's release their products which they are working on Medico will go back to doing taxes at the old folks home. Medico blew a golden opportunity with his inexperience in sales, marketing and advertising bringing in 3rd rate players to assist. My wife could market this company better in months than Mexico has in years.
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