Real news would be signed agreements , contracts , revenue. Everything else is forward looking fluff. These PRs telling us they are in “in the midst of” or “in the process of “ or “in the weeks to come” are all forward looking fluff we’ve been hearing for years. His credibility is shot. The stock price reflects that.
For example “ we have shipped silk to our first customer” would be news. Telling us you’re preparing to ship is fluff. It’s purpose is to fill the time between real news , hopefully keeping the stock price from driving off a cliff. Hence , fluff.