>> "There is still value, but not value as a blockbuster," she added. <<
LOL. I bet there's never been a drug with annual sales of $999 million --- the EOY sales incentives , for drug reps and customers alike , must be humongous when they approach the magic $1 billion figure.
What would a drug with a trillion in sales be called ? A 'ballbuster' ?
FMTI could put the coupound in food products -- like maybe Twinkies and HoHos. Or maybe make it a bratwurst additive or barbecue sauce ingredient. Ben & Jerry's is always looking for some interesting thing to add to their creations...