This week in marketing moves, Trulieve Cannabis Corp. hires Valda Coryat as chief marketing officer.
Trulieve Cannabis Corp. Welcomes New CMO
The cannabis company today announced the appointment of Valda Coryat to the role of CMO, effective immediately.
In her new role, Coryat will be tasked with leading strategic marketing, product branding initiatives and digital awareness campaigns on a national level for Trulieve Cannabis. She joins Trulieve from National Mango Board, where she served as director of marketing. Prior to that, Coryat held executive marketing positions at Colgate-Palmolive, Avon and Heineken.
“Valda Coryat is a highly experienced, marketing leader with a proven track record of building global CPG brands. We are very excited to have Valda join the Trulieve team at this critical point of our national expansion,” said Trulieve’s CFO Kim Rivers.
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