Because Rotmans is a. a natural outlet for sales; b. has market/industry knowledge/expertise - despite what is written on this board; distribution and contacts; c. and hopefully some cash flow to support growth.
VYST was/is undercapitalized - there may be some surprises in terms of their ability to get funding for their growth plans.
I takes more than a superior product to be successful. You also need the infrastructure and managerial ability to put the whole business together. IMO, after 10 years the time has come when it's possible that all parts to the puzzle are coming together.
Take that shrimp farm in Texas for instance, good science but in need of some serious help in marketing and management or they will never get out of research phase.
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